FX1 Case Study

Improving capability and capacity to support an enhanced Innovation Agenda at Cuauhtémoc Moctezuma

Cuauhtémoc Moctezuma (Heineken Mexico), is Heineken’s largest Operating Company, with an annual production of over 3GHL (gigalitres)  for both the domestic and export markets.

Opportunity

  • Following the success of the NPI capability programme in Western Europe, the Western European team was invited to run the programme in Mexico, to enable the improved capability and capacity to support their enhanced Innovation agenda.

Solution

a)Determined current state via stakeholder interviews / use of a standard set of questions and identification of areas requiring additional focus

b)Development of workshop programme tailored to suit the identified requirements, in conjunction with the core team in Mexico

c)Preparation of workshop materials

d)Co-running workshops for cross functional teams of up to 20, per workshop. These workshops combined training on good practice and facilitating interactive exercises where the teams tailored the good practice

e)Proposing a detailed implementation plan based on analysis of the opportunities and issues being highlighted during workshops, and agreeing specific next steps with the core team.

f)Hand over / training of key materials with the core team  – including training materials, management presentations and tailored tools and templates

g)On-going support – via regular follow meetings, as determined by the implementation plan.

Result

  • Innovation rate has > doubled
  • Value of pipeline has tripled
  • Increased speed to market of >20%